Grass-Fed Grain-Finished Rump Roast New Zealand (3.7kg)

Horizon Farms


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Please note that the weight and price of this product have been changed.

One whole roast of the rump (referred to as sirloin in the US). The size is at least 3.7kg (that's 8.2 lbs.) of the finest New Zealand beef. The fat cap has been removed so this roast is very lean. This economical cut is rich in flavor and tender. Either slow-cooked or slow-roasted in the oven, the result is worth the wait. The roast of the rump is big but not massive you need at least a 30-liter volume oven which is available in Japan. Make sure you cook it for an extended period of time until the very center is reached. The only way to confirm the doneness is with a meat thermometer. A roast this size requires around 2-3 hours in the oven. The perfect roast for family gatherings or for festive holidays. Don't forget the gravy sauce. 

Grass-fed, grain-finished beef from New Zealand. Surrounded by the Pacific Ocean, the islands of New Zealand are famed for their world-leading farmers. This is one of the finest New Zealand Angus beef quality available. Combine the freshest New Zealand grass, the best New Zealand grains, and the best New Zealand sea air - and the result is amazing. But that's not it. At Horizon Farms, we aim for the best: Free-range grass-fed for 18 months on lush green and fresh pastures of New Zealand. Then for 200 days the cows are grain-fed the finest selection of New Zealand-grown (supplied by local farmers only) GMO-free grains and drink sustainable water made by the snow from the Southern Alps in a stress-free coastal environment. At no point are the cows given growth hormones or treated with subtherapeutic antibiotics. See more about the farms below.


Contents 1 Roast
Weight At least 3.7kg (8.2 lbs.)
Package Dimensions 26 x 16 x 26cm (10.2" x 6.2" x 10.2")
Serves Serves 10 or more, depending on the recipe and usage

Shipping & Handling

Shipping Shipping and delivery is frozen
Handling Keep frozen below -18°C (0°F)
Defrosting Time In the fridge: approx. 3 days
In ice-water: not recommended
Cooking Method Slow cooking or slow roasting
Expiration Frozen: see packaging label (usually more than 3 months)
Chilled: Please consume unopened pack within 5 days.


Also known as Bottom Round Oven Roast, Bottom Round Roast, Sirloin Roast
Country of Origin New Zealand
Ingredients Beef
Cut from Sirloin (Rump)
Category Roast
Packaging Individually vacuum packed

✔ Humanely raised and treated with respect. All year free-range and open pasture-raised.

✔ No subtherapeutic use of antibiotics.

✔ No use of growth-promoting hormones.

✔ Free-range pasture-raised on green pasture then finished on vegetarian feed for improvement of taste, tenderness, and marbling 200 days prior to harvest.

✔ Non-GMO feed supplied from local New Zealand farmers only.

✔ Non-commodity quality. Top-quality grass-fed and grain-finished New Zealand beef reserved for high-end restaurant use.

✔ Compared to commodity 100% grass-fed: more flavorful, more tender, and free of a gamey odor and taste.

✔ Provides monounsaturated fatty acids Omega 3s - yes, the good fats. Including a wide range of essential nutrients such as iron, zinc, protein, B vitamins, selenium, and vitamin D.

✔ New Zealand premium beef provides great value and comes with a lower price point compared to our high-end quality Morgan Ranch Beef and is of higher quality than our Australian beef.

New Zealand Beef

At A Glance

Cattle Breed Angus
Farm/Ranch A selection of family-owned local farms located on the south island of New Zealand.
Region South Island
Breeding All year free range on open pastures then finished on vegetarian feed 200 days prior to harvest.
Feeding Pasture grass-fed their entire lives and then fed a balanced mix of energy, protein, fibers, minerals, and vitamins which are obtained from natural grains, silage, hay, molasses, oilseed meals, and legumes. All locally produced by local farmers on the South Island of New Zealand.
Traceability 100% fully traceable from ranch to fork.
Growth-Promoting Hormones Never
Subtherapeutic Use of Antibiotics Never
GMO-Feed Never
Chemical Pesticides Never
Export and Processing Chilled export from New Zealand to Japan. Processed into retail sizes in Japan and then flash frozen.

Beef Rump Roast Recipe Instructions


Customer Reviews

Based on 26 reviews

Translated from Japanese: I purchased it to make roast beef. The meat was very tender and delicious with no odor. I definitely want to order it again!

Easy to eat for the elderly

Translated from Japanese: I’ve bought it many times.
○ Although the price has been raised recently, the cost-performance is still the best
○ I can’t taste the strong fat umami that is a characteristic of Wagyu beef, but it’s easier for the elderly to eat.
○ A major protein source for the elderly
○ I think it takes some getting used to preparing 3.5kg.
○ Our specialty is eating it as roast beef bowl


Translated from Japanese: It was my first order in a long time.

As usual, the meat was tender and very delicious.

For me, who likes a lot of fat, it was delicious as steak and in a stew with moderate fat.


Translated from Japanese: It has less fat.
Really the best! I definitely want to buy it again!

Exquisitely balanced meat quality

Translated from Japanese: There was no strange taste and it was very delicious.
The meat is soft and fluffy. I removed the excess fat, but the meat has a taste reminiscent of fat.
This is the one and only trustable place. On the contrary, the meat is limited to grass-fed!
It may not be suitable for those who don’t like that.