Directly imported from Australia and only available at Horizon Farms - the finest 100% grass-fed and grass-finished premium beef available. One massive slab of beef short ribs ranging from 1.7kg to 2kg (please select preferred size) - Not to be confused with beef spare ribs or bbq ribs - these short ribs are taken from the plate area and are best suited for slow cooking or smoking only. You can bbq them after an initial braising. Murray Pure quality brings additional flavor and marbling that you would only see in upper range grain-finished beef. Of course without the use of growth hormones or antibiotics. Sustainably and responsibly sourced. Prepare in a pressure-cooker for 1.5 hours or slow cook over a span of 6-8 hours for meat falling off the bone. The fat will render in incredibly rich and thick beef stock - never ever throw that away! There are so many uses for the beef stock - especially with a premium quality like this. Pour into jars and freeze. Use in your next vegetable soup or gravy sauce. Read more about Murray Pure premium grass-fed beef and see the cooking instructions below.
Murray Pure - the leading brand of the finest grass-fed beef in Australia. "Up River, On Pasture, Under Sun". 100% grass-fed and grass-finished, free-range cattle raised on open green and lush pastures along the Murray River in Southeastern Australia - New South Wales. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems - the Upper Murray Valley provides one of the best microclimates on earth. Through a years-long process of selective breeding and final hand selection, Murray Pure set a new standard to 100% grass-fed beef. All beef products come with a high grade of marbling and are one of the finest available grass-fed cuts you can lay hands on. You can find Murray Pure beef on selected restaurant menus worldwide. Praised for quality, flavor, marbling, taste, and consistency. Murray Pure is 100% Australian owned and made. All beef is processed locally. It goes without saying that Murray Pure's animal welfare is certified through the Australian Animal Welfare Certification (AAWCS) scheme, which upholds the strictest of standards of welfare accreditation for agriculture animals. All images and videos are 100% real - see for yourself.
Available Sizes: 1.7kg (3.74lbs), 2kg (4.4lbs)
Shipping & Handling
Shipping and delivery is frozen
Keep frozen below -18°C (0°F)
In the fridge: approx. 24h In ice-water: Not recommended
Slow cooking, pressure cooking or smoking only.
Frozen: see packaging label (usually more than 3 months) Chilled: Please consume unopened pack within 2 days.
Also known as
Beef ribs, chuck short ribs, plate ribs
Country of Origin
Upper Murray River, New South Wales
Individually vacuum packed
About Murray Pure Beef
✔ Australian Animal Welfare Certified (AAWC) - which upholds the strictest of standards of welfare accreditation for agriculture animals.
✔ 100% grass-fed and grass-finished beef. Pasture-raised for life on open pasture-land along the Murray River in New South Wales, Australia.
✔ Humanely raised and treated with respect by family-owned farms. All farms are 100% Australian owned.
✔ All cattle are raised without the use of growth-promoting hormones, antibiotics, and GMOs.
✔ Perfectly balanced and sustainable natural environment. No use of pesticides or herbicides on pasture.
✔ High grade of marbling through a selective breeding process and a final hand-selection. Murray Pure beef comes with a grade of marbling not commonly available amongst 100% grass-fed and grass-finished beef.
✔ Cattle raised in a sustainable microclimate. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems.
✔ Directly sourced from Murray Pure in Australia and imported by Horizon Farms at the freshest state possible. Locally processed into smaller cuts in Japan and then flash-frozen at the best state for long-lasting quality.
Partnering with local farmers who are underpinned by a rich history of agricultural know-how and livestock that is grown on the pasture, fresh water, and pure air that surrounds the valleys of the mighty Murray River is what makes Murray Pure pure. This unique climate allows Murray pure livestock to live in their natural state all year round.
At A Glance
English Hereford and Black Angus Breed
Family farms along the Upper Murray River
South East Wales, Australia
100% free-range on open pastures for life.
100% grass-fed for life on open pasture.
100% fully traceable from farm to fork.
Export and Processing
Directly imported from Australia to Japan by Horizon Farms, locally processed in Japan, and then flash-frozen for freshness and longevity.
Defrost in the fridge for at least 24h or longer. Make sure the ribs are completely defrosted. We do not recommend defrosting in cold water as it simply takes too long for the core of the ribs to defrost.
Once defrosted open the package and let the meat breathe for at least 15 minutes. Pat dry excess moisture with a paper towel. The color will change to a vivid red.
There are many ways to prepare beef short ribs, the recommend either slow cooking or pressure cooking the short ribs. You can bbq them but you'll need to break down the collagen first which is only possible if you slow cook or pressure cook the spare ribs. Another way is to smoke them for an extended period of time.
We'll be presenting the pressure-cooker method which is the easiest and fastest preparation method. Cut the short rib into smaller cuts along with the bones.
Next, season with sea salt and freshly ground pepper.
Place the ribs into your pressure cooker and add one cup of water.
Cook for 60 to 90 minutes - this highly depends on your pressure cooker. Pro tip: If you're not sure about cooking times, always undercook rather than overcook! You can always bring the food back under pressure and continue cooking until you're happy with the results. We cooked ours for 60 minutes with an electric pressure cooker.
After cooking your kitchen will be filled with a beefy succulent aroma. The short ribs are done when you can easily and one-handedly insert a fork into the meat part.
Like cooking methods, there are many ways to serve short ribs. The fanciest way is to serve with mashed potatoes and gravy sauce.
Eating with kids or like to have it simple? Shred the short ribs and serve together with your vegetable soup or next to green peas and mashed potatoes.
Never ever throw away the beef stock produced while cooking the short ribs. They are worth gold. This is not just any beef stock, this is top quality 100% grass-fed beef stock. For gravy sauce: heat up the beef stock, once it starts bubbling add any kind of starch or flour until it thickens. Keep whiskering until you have a thick texture. Adjust with either flour or more water. Now add black pepper and salt for taste. Be careful not to add to much salt. There you have your rich gravy sauce. Enjoy.
Translated from Japanese: It is convenient that you can take it out of the vinyl bag and use it as it is, and the size is also good.
Occasionally, there is something long to the neck and there is resistance (when you remove it).
You can shop with confidence because the store is very friendly.
Translated from Japanese: I purchased it to make bone broth. Although it’s bones, there is a lot of meat compared to those from Japanese chicken farmers, so it’s a good deal. The soup stock that I got is also delicious. I will order again.
Purchased to make bone broth!
Translated from Japanese: I buy it to make bone broth and make soup every day. Many chickens feed on grains and corn, but since these chickens here were only grass-fed, you can make a complete soup that removes lectin! I reorder this every time I run out!
Translated from Japanese: Chicken without antibiotics, growth-promoting hormones, genetically modified feeds, or chemicals.
I made soup with no concerns. It had a good smell and was very delicious.
Organic and delicious
Translated from Japanese: Looking for healthy chicken bones, I found this shop. It's organic and very tasty, and I got a chicken bone soup that soaked into my body. Thank you. I will buy it again.
Translated from Japanese: Although I have bought several types of chicken here already, it’s my first time trying this whole chicken.
To prepare it carefully, I washed it, but even so, there was no fat or blood on the chicken.
It was the same with the other chicken products I already tried, but there was also not the characteristic (strong) smell of chicken.
Because it’s hard to know the chicken’s life from the packs that you can find in the supermarket, I could finally feel with this product that the chicken’s life was spent preciously. I’m thankful I’m able to enjoy this chicken meat and won’t waste a bite, as one shouldn’t forget this animal once had a precious life, too.
Although I boiled it for 1½ hours, the meat didn’t get dry, the fat sticking to the meat had no unpleasant smell and I got a soup with a golden color.
I order all the meat I need from this store, I’ve come to not like any other ones.
Although I eat a lot less meat now, I have not become a vegetarian or vegan yet, so I think I want to not forget to at least be thankful for the meal this chicken gave me.
I’m sorry for this long comment.
I will order again.
I tried a whole chicken for the first time.
Translated from Japanese: Preciously raised chickens packaged carefully (for delivery) arrived in the best condition possible.
I grilled it with natural salt and thyme from my garden. It was really delicious, a complete success. Even cooled down packed inside a bento, there is no unpleasant smell.
Thank you HORIZON FARMS!! (｡◕ˇДˇ◕｡)/
Translated from Japanese: With this product, I made roast chicken for the first time.
I marinated it for 1 hour with salt and pepper and rosemary. After filling the chicken with garlic, I baked it thoroughly in the oven.
My daughter was so happy! “This is incredibly delicious!!!” She said.
I know that if you defrost this store’s chicken, you have to process it cleanly.
Inside a vacuum pack, the quality also remains the same.
It was really delicious meat.
More than the smell, the taste was rich in flavor.
It was amazing!!!
My daughter has a pesticide and antibiotics allergy.
For that reason, we bought the most expensive organic chicken meat we could find in a supermarket to cook with it.
But the quality of the oil of the top-grade supermarket chicken and this store’s chicken is different!
Even if you eat a lot, your stomach doesn’t feel heavy.
Surprisingly, it was even a pleasure to clean the plates and the oven.
I want to film myself cleaning and show everyone.
Used for Samgyetang
Translated from Japanese: I ordered it to make Samgyetang and because it’s a whole chicken, I put ginseng inside it.
I made a full soup like that, ate the meat at home and took the soup to work with me so I could drink it there. The body heats up from it.
Because I’m used to it, I break the chicken into adequate pieces for myself, use the frames for soup, freeze whatever is left and cook what I need.
Eating just one wing is economical.
Translated from Japanese: You can get a rich and sweet beef soup! It's so good that I feel troubled if I don't have it in stock!
Translated from Japanese: I made bone broth!
It was more delicious than I imagined and I was impressed.
My 0-year-old daughter also devoured them. I ate this soup with cooked rice! I will definitely order again!
I made a delicious bone broth
Translated from Japanese: I bought them because I wanted to make bone broth. I was able to get a very elegant and very delicious soup. The first time I used the oxtails, I put vegetables in, removed the meat and added a little water without vegetables to get the soup. The second time, I will eat it with delight when I give it to my seniors. I really want to give the bones to my dog, but sadly it doesn't have enough teeth.
Thank you for the delicious tail! It was very beautiful.
Translated from Japanese: I made tail soup ✨
You can make the best soup stock (out of these beef oxtails) ✨
Thank you ✨
Translated from Japanese: I tried to make tail soup. The meat turned soft in a short time and it was the best!
Translated from Japanese: I used it for stewed dishes.
It was very delicious.
Grass-fed lamb shanks
Translated from Japanese: Great lamb shank!
When you open the pack, the meat is clean and has no odor. Just boil it with flavored vegetables such as tomatoes and onion bay leaves for two and a half hours ... A faint lamb scent, plenty of flavor, and meat is fluffy ... It has become a luxurious pot-au-feu.
Grass-fed lamb shanks
Translated from Japanese: I didn't know that New Zealand pesticide-free grass fed, antibiotics, and hormone-free lamb meat would be available at such a reasonable price.
It was packed properly in a well-frozen state and arrived the day after the order was placed.
When simmered in an ordinary pot with only vegetables and natural salt for 2 hours, the meat became surprisingly tender, and the bone marrow melted in the soup, giving it a strong flavor. Surprisingly, it has no odor.
When I lived in New Zealand, I saw many grazing sheep. It was impressive that I walked around the lush meadows freely and was grazing.
Translated from Japanese: The most delicious stewed meat. It's lamb and the meat itself has a light taste, but it's the best if you season it well. This time, I made pot-au-feu, put in salt and granule kelp soup stock, a tea bag of bouquet garni, a small amount of light soy sauce, and a small amount of pure rice liquor, and boiled green pepper. It seems that tomato sauce and white sauce can be used, too (reinforcement of the delicious "flavor" is essential). The fascia part is sticky and slippery, and the tendon part is fine and chewy and delicious. It's finer than the shin meat of adult beef, and it's only cheek meat that is comparable to this. Delicious.
The recommended stew time is about 1.5-2.5 hours.
The cost performance is good
Translated from Japanese: The meat part was delicious. I put all 3 packs together and made a marrow soup. I boiled it for about 5 minutes. I think this is a product that is delicious and has excellent cost performance.