Free High Quality Eco Bag on Orders over 15,000 yen. Click here.

Customer Reviews

Based on 6 reviews
50%
(3)
33%
(2)
17%
(1)
0%
(0)
0%
(0)
Y
Y.
Delicious

Translated from Japanese: It’s organic. Domestic meat is tender and you can eat the fat, but this is just grazing, and the meat is firm and the fat is too hard to chew. Is it just healthy meat? The sirloin taste is also delicious.

J
J.
Soft and delicious

Translated from Japanese: Until now, the Australian beef I bought at the supermarket was hard and hard to eat, but this one was very soft and delicious.
I would like to continue to purchase here.

A
A.
It was delicious.

Translated from Japanese: I thought it would be hard meat, but it was much softer than I imagined. It’s been a long time since I ate a lot of meat.
I think I will order again.

A
A.
-

Translated from Japanese: Delicious. It was a juicy sirloin. The meat looked delicious and there was only little fat, so I was able to eat everything until the last bite.
I cut it into half and grilled it in thick slices. Compared to grass-fed meat, there was no unpleasant smell. I think the price is suitable for meat of this quality. I think I will order again. Delivery was quick and excellent.

A
A.
Did I make a mistake…

Translated from Japanese: I don’t know if the recipe is badly written, but I might not order again.

100% Grass-Fed Premium Beef Striploin Roast Australia(1kg)

Horizon Farms
BF192

Directly imported from Australia and only available at Horizon Farms - the finest 100% grass-fed and grass-finished premium beef available. Each striploin roast (also known as sirloin) weighs around 1kg (2.2lbs) and is the ideal cut for flavorsome New York-style strip steaks. Although not as tender as the popular ribeye and tenderloin filet, the striploin comes with richly flavored meat and a characteristic chew. The striploin comes with a strip of fat which we recommend to leave on during cooking as it will render and add moisture and juiciness to the steak. Murray Pure quality brings an additional flavor that you would only see in upper range grain-finished beef. Of course without the use of growth hormones or antibiotics. No GMO feed. Sustainably and responsibly raised. For cooking use salt-free butter, sea salt, and freshly ground pepper. We recommend cooking slowly to medium-rare. Read more about Murray Pure premium grass-fed beef and see the cooking instructions below.

Murray Pure - the leading brand of the finest grass-fed beef in Australia. "Up River, On Pasture, Under Sun". 100% grass-fed and grass-finished, free-range cattle raised on open green and lush pastures along the Murray River in Southeastern Australia - New South Wales. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems - the Upper Murray Valley provides one of the best microclimates on earth. Through a year-long process of selective breeding and final hand selection, Murray Pure set a new standard to 100% grass-fed beef. All beef products come with a slightly higher grade of marbling and are one of the finest available grass-fed cuts you can lay hands on. You can find Murray Pure beef on selected restaurant menus worldwide. Praised for quality, flavor, marbling, taste, and consistency. Murray Pure is 100% Australian owned and made. All beef is processed locally. It goes without saying that Murray Pure's animal welfare is certified through the Australian Animal Welfare Certification (AAWCS) scheme, which upholds the strictest of standards of welfare accreditation for agriculture animals. All images are 100% real - see for yourself.




Contents

Contents 1 roast
Weight Approx. 1kg (2.2lbs.)
Serves Serves 3-4

Shipping & Handling

Shipping Shipping and delivery is frozen
Handling Keep frozen below -18°C (0°F)
Defrosting Time In the fridge: approx. 48h
In ice-water: Not recommended
Cooking Method Grill, Cast-Iron Skillet, Fry-Pan, Oven
Expiration Frozen: see packaging label (usually more than 3 months)
Chilled: Please consume unopened pack within 2 days.


Details

Also known as Kansas City Steak, New York Steak, Porterhouse, Striploin, Club Steak, New York Strip
Country of Origin Australia
Region Upper Murray River, New South Wales
Ingredients Beef
Cut from Striploin
Category Roasts, Steaks
Packaging Individually vacuum packed

About Murray Pure Beef

✔ Australian Animal Welfare Certified (AAWC) - which upholds the strictest of standards of welfare accreditation for agriculture animals.

✔ 100% grass-fed and grass-finished beef. Pasture-raised for life on open pasture-land along the Murray River in New South Wales, Australia.

✔ Humanely raised and treated with respect by family-owned farms. All farms are 100% Australian owned.

✔ All cattle are raised without the use of growth-promoting hormones, antibiotics, and GMOs.

✔ Perfectly balanced and sustainable natural environment. No use of pesticides or herbicides on pasture.

✔ High grade of marbling through a selective breeding process and a final hand-selection. Murray Pure beef comes with a grade of marbling not commonly available amongst 100% grass-fed and grass-finished beef.

✔ Cattle raised in a sustainable microclimate. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems.

✔ Directly sourced from Murray Pure in Australia and imported by Horizon Farms at the freshest state possible. Locally processed into smaller cuts in Japan and then flash-frozen at the best state for long-lasting quality.

Murray Pure Beef

Partnering with local farmers who are underpinned by a rich history of agricultural know-how and livestock that is grown on the pasture, fresh water, and pure air that surrounds the valleys of the mighty Murray River is what makes Murray Pure pure. This unique climate allows Murray pure livestock to live in their natural state all year round. 

 

At A Glance

Cattle Breed English Hereford and Black Angus Breed
Farm/Ranch Family farms along the Upper Murray River
Region New South Wales, Australia
Breeding 100% free-range on open pastures for life.
Feeding 100% grass-fed for life on open pasture.
Traceability 100% fully traceable from farm to fork.
Growth-Hormones Never
GMO-feed Never
Antibiotics Never
Pesticides Never
Steroids Never
Export and Processing Directly imported from Australia to Japan by Horizon Farms, locally processed in Japan, and then flash-frozen for freshness and longevity.
 

Beef Striploin Roast Recipe Instructions

Murray Pure Premium Beef Striploin

Defrost the package in the fridge for at least 24h - depending on your fridge it may take up to 48h to defrost 1kg of meat. Once completely defrosted open the pack and let the meat "breathe" for at least 15 minutes at room temperature. You will see its color changing and becoming more vivid as it is exposed to oxygen. Contrary to grass-fed and grain-finished beef, fresh 100% grass-fed and grass-finished beef will always have a slightly sour note - don't be bothered by it.

Murray Pure Premium Beef Striploin

Because the block comes steak ready there is no need to trim off any fat - we do not recommend removing the fat strip as it renders during cooking and provides moisture and juiciness to the steak. You don't usually eat the strip of fat. In our presentation, we will cut the block into two one-pound steaks.

Murray Pure Premium Beef Striploin

Generally, great quality meat does not require heavy seasoning and marinades, feel free to use your favorite steak spice mix. We use sea salt and freshly ground black pepper. 

Murray Pure Premium Beef Striploin

We recommend the cast-iron skillet. Use non-salted butter and a few fresh thyme leaves. Heat up the fry-pan to low heat and let the fry-pan get hot first before you place the steaks inside. You want to hear it sizzling. Now here comes the important part, when your steaks are cut thick enough make sure you place them on the fat side first. The fat will render and provide additional flavor and moisture to the steak.

Murray Pure Premium Beef Striploin

The magic formula is to cook low and slow and to keep turning often. If your steaks are thick enough you need to make them stand and cook the sides as well. Use a meat thermometer and make sure not to overcook as grass-fed beef tends to get tougher the longer you cook it - especially the striploin.

Murray Pure Premium Beef Striploin

We highly recommend medium-rare - measure the core temperature and take the steaks off the heat once the temperature reaches 50 degrees Celsius (120 degrees Fahrenheit). 

Murray Pure Premium Beef Striploin

Place the steaks on a cutting board and let the steaks rest for at least 5 minutes as the meat continues to cook internally on residual heat.

Murray Pure Premium Beef Striploin

Perfectly done medium-rare steak. Slice and serve. Sprinkle with sea salt flakes to your liking. Enjoy while warm and buttery soft for the best experience.

Murray Pure Premium Beef Striploin

100% grass-fed and grass-finished premium grade Australian beef. Ethically raised and all free of nasties! Enjoy!

Customer Reviews

Based on 6 reviews
50%
(3)
33%
(2)
17%
(1)
0%
(0)
0%
(0)
Y
Y.
Delicious

Translated from Japanese: It’s organic. Domestic meat is tender and you can eat the fat, but this is just grazing, and the meat is firm and the fat is too hard to chew. Is it just healthy meat? The sirloin taste is also delicious.

J
J.
Soft and delicious

Translated from Japanese: Until now, the Australian beef I bought at the supermarket was hard and hard to eat, but this one was very soft and delicious.
I would like to continue to purchase here.

A
A.
It was delicious.

Translated from Japanese: I thought it would be hard meat, but it was much softer than I imagined. It’s been a long time since I ate a lot of meat.
I think I will order again.

A
A.
-

Translated from Japanese: Delicious. It was a juicy sirloin. The meat looked delicious and there was only little fat, so I was able to eat everything until the last bite.
I cut it into half and grilled it in thick slices. Compared to grass-fed meat, there was no unpleasant smell. I think the price is suitable for meat of this quality. I think I will order again. Delivery was quick and excellent.

A
A.
Did I make a mistake…

Translated from Japanese: I don’t know if the recipe is badly written, but I might not order again.


Recommended Products

Customer Reviews

Based on 47 reviews
100%
(47)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
Y
Y.
Also for pets

Translated from Japanese: The bone broth made from this chicken is also very delicious, but I am very pleased that I can scrape off the meat after taking the soup stock and give it to my pet cat. It’s a product that everyone, both pets and families, will appreciate.

Y
Y.
Very satisfied!!!!!

Translated from Japanese: I made bone broth soup. It was delicious without any odor. It's non-genetically modified meat, so I'm happy to eat it with confidence. It seems that you will not be able to eat anything other than this meat (laughs)
I will continue to purchase it.

Y
Y.

Translated from Japanese: I received very cleanly processed chicken frames with no odor. I used them to make bone broth.
We enjoyed the soup simply seasoned with salt and pepper, toshikoshi soba, New Year's ozoni, ramen and curry. Thank you for the good products!!!

Y
Y.

Translated from Japanese: As you can see in other reviews, these are very beautifully processed chicken frames. I boiled them in a pot without adding any spices to eliminate the odor, but there was no odor during cooking. A clean and clear soup was made.
I want to order it again!

Y
Y.
For bone broth soup

Translated from Japanese: It was a volume that I couldn't think of as 1.5 kg! I came here looking for meat that I could eat with no worries. I’d like it if you also offered different types of chicken wings.

Customer Reviews

Based on 20 reviews
100%
(20)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
Y
Y.
I have a feeling that this will become a standard for celebrations!

Translated from Japanese: Even though the taste is strong, the fat is really delicious!!!
When eating this store’s chicken breast, I realized there’s a difference to usual chicken and because a family member’s birthday is near, I’ve decided to order this whole chicken.
I cooked it the same as always, but the meat quality is completely different!
The whole family is a total fan of this taste and aroma. Thank you (^^)

A
A.
いいお肉です

オーブンで焼きましたが、
出てきた鶏の油も透き通っていて、
くせなく、とてもおいしいかったです。
次も購入します。

A
A.
I made Samgyetang with it

Translated from Japanese: Although I have bought several types of chicken here already, it’s my first time trying this whole chicken.
To prepare it carefully, I washed it, but even so, there was no fat or blood on the chicken.
It was the same with the other chicken products I already tried, but there was also not the characteristic (strong) smell of chicken.

Because it’s hard to know the chicken’s life from the packs that you can find in the supermarket, I could finally feel with this product that the chicken’s life was spent preciously. I’m thankful I’m able to enjoy this chicken meat and won’t waste a bite, as one shouldn’t forget this animal once had a precious life, too.
Although I boiled it for 1½ hours, the meat didn’t get dry, the fat sticking to the meat had no unpleasant smell and I got a soup with a golden color.

I order all the meat I need from this store, I’ve come to not like any other ones.
Although I eat a lot less meat now, I have not become a vegetarian or vegan yet, so I think I want to not forget to at least be thankful for the meal this chicken gave me.

I’m sorry for this long comment.
I will order again.

A
A.
I tried a whole chicken for the first time.

Translated from Japanese: Preciously raised chickens packaged carefully (for delivery) arrived in the best condition possible.
I grilled it with natural salt and thyme from my garden. It was really delicious, a complete success. Even cooled down packed inside a bento, there is no unpleasant smell.

A
A.
Thank you HORIZON FARMS!! (。◕ˇДˇ◕。)/

Translated from Japanese: With this product, I made roast chicken for the first time.
I marinated it for 1 hour with salt and pepper and rosemary. After filling the chicken with garlic, I baked it thoroughly in the oven.
My daughter was so happy! “This is incredibly delicious!!!” She said.
I know that if you defrost this store’s chicken, you have to process it cleanly.
Inside a vacuum pack, the quality also remains the same.
It was really delicious meat.
More than the smell, the taste was rich in flavor.
It was amazing!!!
My daughter has a pesticide and antibiotics allergy.
For that reason, we bought the most expensive organic chicken meat we could find in a supermarket to cook with it.
But the quality of the oil of the top-grade supermarket chicken and this store’s chicken is different!
Even if you eat a lot, your stomach doesn’t feel heavy.
Surprisingly, it was even a pleasure to clean the plates and the oven.
I want to film myself cleaning and show everyone.

Customer Reviews

Based on 26 reviews
88%
(23)
8%
(2)
0%
(0)
0%
(0)
4%
(1)
Y
Y.

Translated from Japanese: I got it to make bone broth soup. The store was very polite and nice and the product itself is also very nice. It has a strong taste, and above all, it’s grass-fed meat, so you can eat it with no worries. I will order again.

J
J.

Translated from Japanese: I got this safe and organic product to make delicious bone broth for babies in the late stages of baby food!
I made a very delicious soup and my baby ate it well.

J
J.
I made bone broth

Translated from Japanese: It was easy to cook even for the first time, and I made a very rich and delicious soup. I boiled it for half a day, so it was easy to remove the meat from the bones and easy to eat. I want to buy it again.

J
J.
Highest quality

Translated from Japanese: I think that there’s no better product for tail soup and bone broth. I think I will continue to buy it here.

J
J.

Translated from Japanese: I bought it because I wanted to make tail stew. It's a pity that the edible part is less than half considering the number of grams because the bone occupies a considerable part.
The price is high for the quantity.

Customer Reviews

Based on 9 reviews
100%
(9)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
Y
Y.

Translated from Japanese: I haven’t been able to eat in a restaurant because of corona, so I wanted to have something that is just as delicious, even if made at home. My family likes lamb, so I searched for lamb shanks. It was my first time buying here, but I was very satisfied. It was my first time seeing raw lamb shank, but it was very beautiful and my impression after eating was that it’s tender and delicious with no odor. For those who want to give this a try, if you have a pressure cooker, wine and rosemary, it will be delicious. I recommend it. Next weekend, I gave the recipe on the website a try and my family loved it.

J
J.

Translated from Japanese: I used it for stewed dishes.
It was very delicious.

J
J.
Grass-fed lamb shanks

Translated from Japanese: Great lamb shank!
When you open the pack, the meat is clean and has no odor. Just boil it with flavored vegetables such as tomatoes and onion bay leaves for two and a half hours ... A faint lamb scent, plenty of flavor, and meat is fluffy ... It has become a luxurious pot-au-feu.

J
J.
Grass-fed lamb shanks

Translated from Japanese: I didn't know that New Zealand pesticide-free grass fed, antibiotics, and hormone-free lamb meat would be available at such a reasonable price.
It was packed properly in a well-frozen state and arrived the day after the order was placed.
When simmered in an ordinary pot with only vegetables and natural salt for 2 hours, the meat became surprisingly tender, and the bone marrow melted in the soup, giving it a strong flavor. Surprisingly, it has no odor.
When I lived in New Zealand, I saw many grazing sheep. It was impressive that I walked around the lush meadows freely and was grazing.

J
J.
-

Translated from Japanese: The most delicious stewed meat. It's lamb and the meat itself has a light taste, but it's the best if you season it well. This time, I made pot-au-feu, put in salt and granule kelp soup stock, a tea bag of bouquet garni, a small amount of light soy sauce, and a small amount of pure rice liquor, and boiled green pepper. It seems that tomato sauce and white sauce can be used, too (reinforcement of the delicious "flavor" is essential). The fascia part is sticky and slippery, and the tendon part is fine and chewy and delicious. It's finer than the shin meat of adult beef, and it's only cheek meat that is comparable to this. Delicious.
The recommended stew time is about 1.5-2.5 hours.