Directly imported from Australia and only available at Horizon Farms - the finest 100% grass-fed and grass-finished premium beef available. Each tenderloin filet steak (also known as filet mignon) weighs around 200g (7oz.) and is the ideal steak for very special occasions. The tenderloin is the most tender part of all beef cuts - choose the filet cuts for incredible tenderness. Murray Pure quality brings additional flavor and marbling that you would only see in upper range grain-finished beef. Of course without the use of growth hormones or antibiotics. No GMOs and sustainable and responsibly sourced. For cooking use salt-free butter, sea salt, and freshly ground pepper. Although the tenderloin is very forgiving, we recommend cooking slowly to medium-rare. Read more about Murray Pure premium grass-fed beef and see the cooking instructions below.
Murray Pure - the leading brand of the finest grass-fed beef in Australia. "Up River, On Pasture, Under Sun". 100% grass-fed and grass-finished, free-range cattle raised on open green and lush pastures along the Murray River in Southeastern Australia - New South Wales. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems - the Upper Murray Valley provides one of the best microclimates on earth. Through a years-long process of selective breeding and final hand selection, Murray Pure set a new standard to 100% grass-fed beef. All beef products come with a high grade of marbling and are one of the finest available grass-fed cuts you can lay hands on. You can find Murray Pure beef on selected restaurant menus worldwide. Praised for quality, flavor, marbling, taste, and consistency. Murray Pure is 100% Australian owned and made. All beef is processed locally. It goes without saying that Murray Pure's animal welfare is certified through the Australian Animal Welfare Certification (AAWCS) scheme, which upholds the strictest of standards of welfare accreditation for agriculture animals. All images and videos are 100% real - see for yourself.
Approx. 200g (7oz.)
Shipping & Handling
Shipping and delivery is frozen
Keep frozen below -18°C (0°F)
In the fridge: approx. 24h In ice-water: approx. 1h
Grill, Cast-Iron Skillet, Fry-Pan, Oven
Frozen: see packaging label (usually more than 3 months) Chilled: Please consume unopened pack within 5 days.
Also known as
Filet, Fillet, Chateaubriand, Petite Steak, Tenderloin, Mignon
Country of Origin
Upper Murray River, New South Wales
Individually vacuum packed
About Murray Pure Beef
✔ Australian Animal Welfare Certified (AAWC) - which upholds the strictest of standards of welfare accreditation for agriculture animals.
✔ 100% grass-fed and grass-finished beef. Pasture-raised for life on open pasture-land along the Murray River in New South Wales, Australia.
✔ Humanely raised and treated with respect by family-owned farms. All farms are 100% Australian owned.
✔ All cattle are raised without the use of growth-promoting hormones, antibiotics, and GMOs.
✔ Perfectly balanced and sustainable natural environment. No use of pesticides or herbicides on pasture.
✔ High grade of marbling through a selective breeding process and a final hand-selection. Murray Pure beef comes with a grade of marbling not commonly available amongst 100% grass-fed and grass-finished beef.
✔ Cattle raised in a sustainable microclimate. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems.
✔ Directly sourced from Murray Pure in Australia and imported by Horizon Farms at the freshest state possible. Locally processed into smaller cuts in Japan and then flash-frozen at the best state for long-lasting quality.
Partnering with local farmers who are underpinned by a rich history of agricultural know-how and livestock that is grown on the pasture, fresh water, and pure air that surrounds the valleys of the mighty Murray River is what makes Murray Pure pure. This unique climate allows Murray pure livestock to live in their natural state all year round.
At A Glance
English Hereford and Black Angus Breed
Family farms along the Upper Murray River
New South Wales, Australia
100% free-range on open pastures for life.
100% grass-fed for life on open pasture.
100% fully traceable from farm to fork.
Export and Processing
Directly imported from Australia to Japan by Horizon Farms, locally processed in Japan, and then flash-frozen for freshness and longevity.
Defrost in the fridge overnight or defrost in the water a couple of hours before cooking. Open the package and let the steak breathe for at least 15 minutes.
The color will change to a vivid red. Shortly before cooking, start seasoning with sea salt and freshly ground pepper. We like to add a bit of fresh or dried thyme to our steaks.
100% grass-fed beef and grass-finished beef is leaner than grass-fed and grain-finished beef. Lean beef needs to be cooked very slowly and turned often. Do not let the steaks run dry and always use plenty of olive oil or salt-free butter to cook the steak.
We do not recommend more than medium-rare (50 degrees Celsius / 120 degrees Fahrenheit).
Add a half-cut garlic knob, mushrooms, and asparagus (or any vegetables of liking) to the fry-pan and let them cook in the steak juices. Let the flavors flow in.
Turn often and make the steak standing on all sides.
Once the steak's internal temperature has reached 50°C or 120°F - turn off the heat and move the steak to a cutting board.
The steak will continue to cook on residue heat. Let it rest for at least 5 minutes.
Use a large sharp knife and slice the filet steak into equal beautiful slices.
Cooked to a perfect medium-rare.
The tenderloin is very forgiving, so even if you cook it past medium-rare (please do not!) - it will remain tender but not as juicy.
Sprinkle lightly with sea salt flakes. Serve while warm for the best taste experience. Premium 100% grass-fed and safe beef from Australia. Enjoy with the whole family.
Translated from Japanese: I got this as a Mother’s Day gift for my mother whom I couldn’t meet. The meat was soft and juicy and really delicious, she said. It’s also possible to order this warmly and with no worries as present for staff members. I think they package everything carefully, too. Thank you very much. I think I will order again.
Translated from Japanese: It’s like eating the steak of a famous steak house! I ate one steak with salt and wasabi. I used a fish grill and grilled it on both sides on low flame. After wrapping it up in aluminum foil, I turned the flame up and grilled it thoroughly on both sides. It turned out perfectly rose-pink. I ordered again right away. This time, I got a filet, sirloin, ribeye and salt set. I think I will look forward to doing this once a month.
This steak is full of charm
Translated from Japanese: Both, wagyu and American beef are of very high quality when it comes to their tenderness, the flavor of the lean meat and the sweetness of the fat. Although I think that the center of wagyu is the tastiest. I wonder if it’s because it’s grass-fed beef? Just like grain-fed, pure wagyu, this beef also doesn’t feel like it has a lot of fat on it and I think this is optimal to eat it as steak.
Translated from Japanese: I absolutely like this beef more than the beef from the famous beef restaurant of my local area. Marbled steak is always really soft and juicy, so it’s a light dish. Although I ate a lot, I don’t feel guilty. I’m happy I ate something healthy. I usually don’t like the smell of beef, but this one didn’t have any. My father’s teeth are weak, but he ate this ribeye happily. I think it’s easy to eat for children, too. While writing this comment, I feel like eating it again!
Translated from Japanese: I’ve reached that age where I hate very oily meat. It’s my first time ordering American beef online, but the concentrated, original taste of the meat was amazing.
Translated from Japanese: Although it's grass-fed beef, it was delicious without any odor because it’s grain-finished.
Even after thawing and cooking it immediately, it was not dry and soft. It's expensive because it's the highest quality, but it was meat that made me want to eat it again.
Translated from Japanese: It had the feeling of “American beef”.
Delicious meat with no strange taste!
Translated from Japanese: Because the meat was so thick, it’s not enough to only cook two sides, but the sides have to be carefully grilled as well to reach the medium rare state. It’s an unique article that tastes good from the first bite, but is even more delicious when you chew it. When you say “ah” with the food in your mouth, a nice aroma comes out and the meat’s taste spreads evenly. With just salt and pepper, nothing else is needed, I grilled it in a simple way. I thought the fat on the meat would smell, but a properly raised cow is different after all. I’m happy for having had something delicious!
(I ordered) sirloin, flap meat steak and filet mignon
Translated from Japanese: I prepared those three and compared them. My friend liked the sirloin meat. It tastes like steak, my friend said. My husband liked the flap meat steak. He said it tasted like the meat was cut from the best part of the cow. I quickly wrapped it inside a tortilla and ate it like that and even the meat juice sticking to the tortilla was delicious~
We bought 10 of these for our garden party last week and each and every person was truly amazed by the quality and the taste. Our chef cooked them to medium and we used your Italian salt. Almost too good to give them to the kids!! We grilled the burgers for them anywy - they were exceptional as well - bravo! My family and I appreciate your business and are very happy to have found healthy and safe meat in Japan. I'd recommend adding more brochures so we can hand them out.
Translated from Japanese: If you want a thick sliced steak, I recommend small filets more than sirloin or rib roasts.
Only if possible, use a thick iron plate and grill it slowly, it won’t go wrong for sure.
This meat is soft
Translated from Japanese: While wondering if this had been a waste of money, I grilled it for a BBQ. I put it on the grill and topped it off with the sea salt that is sold here as well. After adding some pepper as well, I grilled it on low heat. Once the entire meat had changed its color, I broiled it right in the middle of the grill on the highest heat. When I cut it into pieces it was perfectly medium-rare. I thought it was an exaggeration that you can even cut it with chopsticks, but it was really soft enough to work. When you chew the meat the delicious taste spreads in your mouth bit by bit. At first, I thought the meat is expensive, but now I agree (with the price). Although I didn’t grill it in a frypan, I think it was good I gave the BBQ grill a try.
Translated from Japanese: Very delicious!
Translated from Japanese: I’m glad it was considerably big.
I wonder if it would be even more delicious if I grilled it more?
Translated from Japanese: It was really soft and delicious! I ate it with Texas spice. I could also eat it without worrying about the fat on the meat. I will order again!
Translated from Japanese: It’s the real thing.
An American taste
Translated from Japanese: I think that American beef is the most delicious. Japanese oily beef tastes bad, but the taste of this one is splendid from the first bite. I grilled it carefully on low heat and ate it rare. It was a great success. I think I will order again.