Chilled New Zealand Grass-Fed Grain-Finished Rump Roast (3.5kg)

Ocean Beef


Fresh chilled, never-frozen import. This product has never been frozen and will arrive to you chilled regardless of the other (frozen) items in your order cart.

One whole roast of the rump (referred to as sirloin in the US). The size is at least 3.5kg (that's 7.7 lbs.) of the finest New Zealand beef. The fat cap has been removed so this roast is very lean. This economical cut is rich in flavor and tender. Either slow-cooked or slow-roasted in the oven, the result is worth the wait. The roast of the rump is big but not massive you need at least a 30-liter volume oven which is available in Japan. Make sure you cook it for an extended period of time until the very center is reached. The only way to confirm the doneness is with a meat thermometer. A roast this size requires around 2-3 hours in the oven. The perfect roast for family gatherings or for festive holidays. Don't forget the gravy sauce. 

Introducing another premium brand to our family. Ocean Beef from New Zealand. Surrounded by the Pacific Ocean, the islands of New Zealand are famed for their world-leading farmers. This is one of the finest New Zealand Angus beef quality available. Combine the freshest New Zealand grass, the best New Zealand grains, and the best New Zealand sea air - and you get Ocean Beef. There is more: At Horizon Farms, we aim for the best: Free-range grass-fed for 18 months on lush green and fresh pastures of New Zealand. Then for 200 days the cows are grain-fed the finest selection of New Zealand-grown (supplied by local farmers only) GMO-free grains and drink sustainable water made by the snow from the Southern Alps in a stress-free coastal environment. At no point are the cows given growth hormones or treated with subtherapeutic antibiotics. See more about the farms below. The Ocean Beef steaks have won the Gold medal at the World Steak Challenge with the following judging criteria: appearance, aroma, color, marbling, consistency of fat trim, tenderness, flavor, succulence.

Compared to our Morgan Ranch Beef, New Zealand Ocean Beef ranks lower due to the breed which genetically yields lesser marbling and is, therefore, less intensive in taste and tenderness. However, price point, quality, and taste experience-wise the New Zealand beef is the next-best alternative. Generally speaking, grass-fed and grain-finished beef is of higher quality and provides a better taste experience and provides a great balance between red-meat ratio and healthy omega 3s unsaturated fats.



Contents 1 Roast
Weight At least 3.5kg (7.7 lbs.)
Package Dimensions 26 x 16 x 26cm (10.2" x 6.2" x 10.2")
Serves Serves 10 or more, depending on the recipe and usage


Shipping & Handling

Shipping Shipping and delivery is chilled only. Will arrive separately from your frozen items.
Handling Keep chilled at 10°C (60°F) or freeze below -18°C (0°F)
Defrosting Time Not required. This product arrives chilled.
Cooking Method Slow cooking or slow roasting
Expiration Frozen: Tightly vacuum packed and frozen it lasts 1 year
Chilled: 7 days



Also known as Bottom Round Oven Roast, Bottom Round Roast, Sirloin Roast
Country of Origin New Zealand
Ingredients Beef
Cut from Sirloin (Rump)
Category Roast
Packaging Individually vacuum packed


About New Zealand Ocean Beef


✔ Humanely raised and treated with respect. All year free-range and open pasture-raised.

✔ No subtherapeutic use of antibiotics.

✔ No use of growth-promoting hormones.

✔ Free-range pasture-raised on green pasture then finished on vegetarian feed for improvement of taste, tenderness, and marbling 200 days prior to harvest.

✔ Non-GMO feed supplied from local New Zealand farmers only.

✔ Non-commodity quality. Top-quality grass-fed and grain-finished New Zealand beef reserved for high-end restaurant use.

✔ Compared to commodity 100% grass-fed: more flavorful, more tender, and free of a gamey odor and taste.

✔ Gold-Award winning at the World Steak Challange 2019. (Reference ID WSC-0580 and WSC-0581)

✔ Provides monounsaturated fatty acids Omega 3s - yes, the good fats. Including a wide range of essential nutrients such as iron, zinc, protein, B vitamins, selenium, and vitamin D.

✔ New Zealand premium beef provides great value and comes with a lower price point compared to our high-end quality Morgan Ranch Beef and is of higher quality than our Australian beef.


New Zealand Beef

Our New Zealand beef comes from the Canterbury area of the southern island of New Zealand. The cows are raised on local ranches (referred to as cattle stations in New Zealand) which are family-owned and run. The animals are grass-fed on open pastures their entire lives. Then, 200 days before harvesting, the cows are fed a mix of vegetarian feed consisting of all-locally sourced GMO-free natural grains, silage, hay, molasses, oilseed meals, and legumes for a consistent beef flavor and texture. At no point are the animals confined in tight spaces or are force-fed. The finishing feedlots are very spacious and animals are absolutely free to roam on over 6000 square meters. At no point are growth-hormones or antibiotics used.


At A Glance

Cattle Breed Angus
Farm/Ranch A selection of family-owned local farms located on the south island of New Zealand.
Region South Island
Breeding All year free range on open pastures then finished on vegetarian feed 200 days prior to harvest.
Feeding Pasture grass-fed their entire lives and then fed a balanced mix of energy, protein, fibers, minerals, and vitamins which are obtained from natural grains, silage, hay, molasses, oilseed meals, and legumes. All locally produced by local farmers on the South Island of New Zealand.
Traceability 100% fully traceable from ranch to fork.
Growth-Promoting Hormones Never
Subtherapeutic Use of Antibiotics Never
GMO-Feed Never
Chemical Pesticides Never
Steroids Never
Export and Processing Chilled export from New Zealand to Japan. Never frozen.

Beef Rump Roast Recipe Instructions


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