Directly imported from Australia and only available at Horizon Farms - the finest 100% grass-fed and grass-finished premium beef available. Each ribeye steak (also known as a scotch fillet in Australia and New Zealand) weighs around 300g (10.5oz.) and is the ideal cut for juicy and hearty steaks. Although not as tender as the popular tenderloin filet, the ribeye steak is the most popular cut for steaks. Choose the ribeye for juiciness as they contain just the right amount of fat. Murray Pure quality brings an additional flavor that you would only see in upper range grain-finished beef. Of course without the use of growth hormones or antibiotics. No GMO feed, sustainably and responsibly sourced. We recommend cooking slowly to medium-rare. Read more about Murray Pure premium grass-fed beef and see the cooking instructions below.
Murray Pure - the leading brand of the finest grass-fed beef in Australia. "Up River, On Pasture, Under Sun". 100% grass-fed and grass-finished, free-range cattle raised on open green and lush pastures along the Murray River in Southeastern Australia - New South Wales. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems - the Upper Murray Valley provides one of the best microclimates on earth. Through a year-long process of selective breeding and final hand selection, Murray Pure set a new standard to 100% grass-fed beef. All beef products come with a slightly higher grade of marbling and are one of the finest available grass-fed cuts you can lay hands on. You can find Murray Pure beef on selected restaurant menus worldwide. Praised for quality, flavor, marbling, taste, and consistency. Murray Pure is 100% Australian owned and made. All beef is processed locally. It goes without saying that Murray Pure's animal welfare is certified through the Australian Animal Welfare Certification (AAWCS) scheme, which upholds the strictest of standards of welfare accreditation for agriculture animals. All images are 100% real - see for yourself.
Approx. 300g (10.5oz.)
Shipping & Handling
Shipping and delivery is frozen
Keep frozen below -18°C (0°F)
In the fridge: approx. 24h In ice-water: 2 hours
Grill, Cast-Iron Skillet, Fry-Pan
Frozen: see packaging label (usually more than 3 months) Chilled: Please consume unopened pack within 2 days.
✔ Australian Animal Welfare Certified (AAWC) - which upholds the strictest of standards of welfare accreditation for agriculture animals.
✔ 100% grass-fed and grass-finished beef. Pasture-raised for life on open pasture-land along the Murray River in New South Wales, Australia.
✔ Humanely raised and treated with respect by family-owned farms. All farms are 100% Australian owned.
✔ All cattle are raised without the use of growth-promoting hormones, antibiotics, and GMOs.
✔ Perfectly balanced and sustainable natural environment. No use of pesticides or herbicides on pasture.
✔ High grade of marbling through a selective breeding process and a final hand-selection. Murray Pure beef comes with a grade of marbling not commonly available amongst 100% grass-fed and grass-finished beef.
✔ Cattle raised in a sustainable microclimate. Glistening blades of grass, warming sun, mountain pure air, high annual rainfall, and sustainable river systems.
✔ Directly sourced from Murray Pure in Australia and imported by Horizon Farms at the freshest state possible. Locally processed into smaller cuts in Japan and then flash-frozen at the best state for long-lasting quality.
Partnering with local farmers who are underpinned by a rich history of agricultural know-how and livestock that is grown on the pasture, fresh water, and pure air that surrounds the valleys of the mighty Murray River is what makes Murray Pure pure. This unique climate allows Murray pure livestock to live in their natural state all year round.
At A Glance
English Hereford and Black Angus Breed
Family farms along the Upper Murray River
New South Wales, Australia
100% free-range on open pastures for life.
100% grass-fed for life on open pasture.
100% fully traceable from farm to fork.
Export and Processing
Directly imported from Australia to Japan by Horizon Farms, locally processed in Japan, and then flash-frozen for freshness and longevity.
Defrost the package in the fridge for at least 24h. Once completely defrosted open the pack and let the meat "breathe" for at least 15 minutes at room temperature. You will see its color changing and becoming more vivid as it is exposed to oxygen. Contrary to grass-fed and grain-finished beef, fresh 100% grass-fed and grass-finished beef will always have a slightly sour note - don't be bothered by it.
Generally, great quality meat does not require heavy seasoning and marinades, feel free to use your favorite steak spice mix. We use sea salt and freshly ground black pepper.
We recommend the cast-iron skillet. Use non-salted butter and a few fresh thyme leaves. Heat up the fry-pan to low heat and let the fry-pan get hot first before you place the steaks inside. You want to hear it sizzling.
The magic formula is to cook low and slow and to keep turning often. If your steaks are thick enough you need to make them stand and cook the sides as well. Use a meat thermometer and make sure not to overcook as grass-fed beef tends to get tougher the longer you cook it. We highly recommend medium-rare - measure the core temperature and take the steaks off the heat once the temperature reaches 50 degrees Celsius (120 degrees Fahrenheit).
Place the steaks on a cutting board and let the steaks rest for at least 5 minutes as the meat continues to cook internally on residual heat.
Perfectly done medium-rare steak. Slice and serve. Sprinkle with sea salt flakes to your liking. Enjoy while warm and buttery soft for the best experience.
100% grass-fed and grass-finished premium grade Australian beef. Ethically raised and all free of nasties! Enjoy!